{"created":"2023-06-19T08:46:31.088758+00:00","id":5384,"links":{},"metadata":{"_buckets":{"deposit":"4ed7e70e-7eb8-49db-88eb-72bd0e8e66a1"},"_deposit":{"created_by":4,"id":"5384","owners":[4],"pid":{"revision_id":0,"type":"depid","value":"5384"},"status":"published"},"_oai":{"id":"oai:kpu.repo.nii.ac.jp:00005384","sets":["47:274:454"]},"author_link":["6442"],"control_number":"5384","item_1696926521561":{"attribute_name":"その他（別言語等）","attribute_value_mlt":[{"subitem_alternative_title":"Studies on the Amount of Advertisement on Housing : The Change in Trends the Amount and the Object of Advertisement on Housing in Newspapers (B. LIVING SCIENCE)","subitem_alternative_title_language":"en"}]},"item_3_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"1983-11-20","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"66","bibliographicPageStart":"59","bibliographicVolumeNumber":"34","bibliographic_titles":[{"bibliographic_title":"京都府立大学学術報告. 理学・生活科学","bibliographic_titleLang":"ja"},{"bibliographic_title":"The scientific reports of the Kyoto Prefectural University. Natural science and living science","bibliographic_titleLang":"en"}]}]},"item_3_description_10":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"従来, 消費者問題的視点から広告を考える場合においては, 主たる関心は広告の内容, 記述形式が虚偽, 誇大ではないかという質の問題にあった。しかし, 住宅に関する広告問題を総合的に把握する上では, 量の問題も押さえておくことが研究上重要となってくる。本研究は, (1)1955年∿1980年版電通広告年鑑, (2)1960年∿80年の隔年4月の全国紙, 1968年∿1980年隔年4月中旬地方紙に掲載された住宅広告をとり上げ, 広告量と対象物件の推移を分析したものである。その結果, 次のようなことが明らかとなった。(1)住宅に関する広告費, 広告量は1960年代後半, 商品化住宅の出現を契機に急激に増加し, 1972年においては, 広告費では「食品・飲料」についで第2位, 新聞広告においては第1位を占めるまでに急成長してきた。(2)新聞広告における1件あたりの広告の大きさは次第に拡大しており, この傾向は全国紙の記事下広告において特に顕著にみられる。","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_3_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN00062300","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_20":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0075739X","subitem_source_identifier_type":"PISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"上野, 勝代","creatorNameLang":"ja"},{"creatorName":"ウエノ, カツヨ","creatorNameLang":"ja-Kana"},{"creatorName":"Ueno, Katsuyo","creatorNameLang":"en"}],"familyNames":[{},{},{}],"givenNames":[{},{},{}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-02-20"}],"displaytype":"detail","filename":"KJ00000079510.pdf","filesize":[{"value":"632.4 kB"}],"format":"application/pdf","mimetype":"application/pdf","url":{"label":"KJ00000079510.pdf","url":"https://kpu.repo.nii.ac.jp/record/5384/files/KJ00000079510.pdf"},"version_id":"c61dc777-1baf-464b-bfb5-924a77018ac8"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper"}]},"item_title":"住宅の広告量に関する研究 : 新聞の広告量ならびに物件の推移(B. 生活科学)","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"住宅の広告量に関する研究 : 新聞の広告量ならびに物件の推移(B. 生活科学)","subitem_title_language":"ja"}]},"item_type_id":"3","owner":"4","path":["454"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2017-02-20"},"publish_date":"2017-02-20","publish_status":"0","recid":"5384","relation_version_is_last":true,"title":["住宅の広告量に関する研究 : 新聞の広告量ならびに物件の推移(B. 生活科学)"],"weko_creator_id":"4","weko_shared_id":-1},"updated":"2024-02-05T07:08:10.254419+00:00"}